12/27/2023 0 Comments Meta descriptionYou want to sound natural, not like you’re stuffing keywords in there for the sake of it. ![]() Make sure to use those keywords and phrases in your meta description, but don’t go overboard. Step 3: Use keywords and phrases (sparingly)įrom the research you did in step 1, you should have a good idea of what keywords and phrases your audience is using to search. Your meta description is your chance to sell your page, so make sure you’re giving searchers a compelling reason to visit your site.īenefit-driven meta descriptions are more likely to result in clicks because they let searchers know what they can expect to find on your page. Think about it from your audience’s perspective: what’s in it for them? Why should they click on your result over any of the others? Step 2: Think about the benefit to your audience. This is valuable information because it lets you know what phrases you should be targeting with your meta descriptions ( what is keyword difficulty). For example, if we enter the keyword “mountain boots” into SEMrush, we get a list of related keywords like “best mountain boots,” “mountain boots for men,” and “waterproof mountain boots.” With SEMrush, you can enter a seed keyword to see what related phrases people are searching for ( local SEO). The best way to do this is by using keyword research tools like SEMrush, Google Keyword Planner, and BuzzSumo. The first step in writing a good meta description is understanding what your audience is actually searching for. How to write a good meta description: 7 Steps Step 1: Find out what your audience is searching for After all, a good meta description can make the difference between a searcher clicking on your website and moving on to another result. So, make sure that every meta description is interesting and reflective of the content of your page. If your meta description is missing or irrelevant, Google will pull something else from your page to use as the description. That said, sometimes Google doesn’t use your meta description. Even Google recommends using meta descriptions, saying they are “useful in helping improve the click-through rate to your site.” And a high CTR is a ranking factor for SEO. The more clicks you get, the better your click-through rate (CTR). So, if your title and meta description is compelling, you’re more likely to get clicks. How so? Well, as we just mentioned, meta descriptions are what show up beneath your title tag on SERPs.Īnd what’s the first thing people see when they search? The title tag, of course. While meta descriptions don’t directly impact your ranking on SERPs, they are indirectly responsible for boosting your SEO. Why are meta descriptions important to your SEO? They give searchers an idea of what your page is about, and can impact whether or not they click through to visit your site. They are around 155-160 characters long and appear under the title tag on search engine results pages (SERPs). Meta descriptions are HTML attributes that provide concise summaries of webpages. ![]() That description is what’s known as a “meta description.” If you’ve ever searched for something on Google (of course you have), you’ve probably noticed that beneath each result is a brief description of what you’ll find if you click through. ![]() What’s the character limit for meta descriptions?.Do meta descriptions need to be unique?.What is the best way to write a meta description?.Step 7: Create a formula, but tailor it to each page.Step 6: Make sure the meta description matches what’s on the page.Step 5: Take inspiration from your competitors.Step 3: Use keywords and phrases (sparingly). ![]()
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